Which nonprofits qualify?
Organizations must be legally registered as a charitable nonprofit in a country where Google for Nonprofits is available, and meet that country's eligibility requirements. In the United States, organizations generally need their own 501(c)(3) status; Google's validation partner, Goodstack, verifies nonprofit status. Government organizations are not eligible, and hospitals, healthcare organizations, schools and universities are generally excluded — though eligible charitable foundations or philanthropic arms associated with them may qualify. We confirm your exact eligibility in the free check.
Is the grant really free?
Yes. Eligible nonprofits receive up to $10,000 per month in free Google Search advertising. There's no cost for the ad credit itself.
Is it cash funding?
No. It's advertising credit for Google Search ads only — it can't be withdrawn as cash or spent on anything else.
Can the grant pay MissionForth's fee?
No. The credit can only be spent on Google Search advertising, so it can't cover management fees. Our fee is separate and agreed up front.
How long does approval take?
Typically a few weeks once your Google for Nonprofits registration and website are ready. We handle each step to keep it moving.
What if our account is suspended?
We can audit the account, fix the compliance issues, and request reinstatement — then monitor it so it stays healthy.
Do we need an existing website?
You need a working website that meets Google's requirements. If yours needs work, we'll tell you in the check (and can help you get it ready).
Can you manage an existing grant?
Yes. Many nonprofits already have the grant but underuse it or risk suspension. We optimize the account and keep it compliant.
What happens after the eligibility check?
We reply within one business day with whether you qualify, what's required, and a clear scope and price. No obligation.
How much does management cost?
The eligibility check is free. If you qualify and want MissionForth to handle the application, campaign setup, or ongoing management, you'll receive a clear proposal based on your account status and needs. The Google advertising credit cannot be used to pay management fees. Ongoing management plans start at $397/month.
